"Peñasco" Sign at the Malecon

Some of the destinations with this colorful letters that have join this traditions are: Cancún, Ensenada, Acapulco, Huatulco, Mérida, Veracruz, Puerto Vallarta, Cabos  San Lucas and now Puerto Peñasco, México.

We now count with the colorful ‘PEÑASCO’ letters sitting in the Malecón area in the old port just on top of the “stairs”, located in Plaza Colosio.
Here is the background history of this meaningful letters:
The purpose of this was to show the graphic and the variety of our colorful country. That is the wide gastronomic range, ecological options, archaeological, colonial, adventure, historical and cultural. All this was intended to represent through vivid colors our typical clothes, our nature, our food, flora and fauna of national territory and our amazing art crafts. The colors are the strength of our culture. The Tourism Board of Mexico wanted to strengthen its position before the world to evolve its image, seeking greater projection among nations. The idea is to develop a brand identity to communicate Today in our country , which easily evoke our strength and break stereotypes to the world. Mexico is positioned in the world as a unique and diverse, beyond hospitality country. Mexico is an ancient culture and an original society , rich in history, traditions and nature nice people . Mexico in a country of light, rich in colors and flavors.
Color Meanings:
Red, patriotic color, symbol passion and blood; magenta (called pink Mexican), pigment generated by our ancestors and symbol of Mexican charisma; yellow, light, energy, wealth, warmth, brightness; purple, color popular of mystery and magic; Green, abundance and life and finally turquoise, color our own shores. Mexico is Brand projection of life, joy, diversity and hospitality.
This is a new attraction for local families and tourist to have a new experience and piece of memory of our lovely port and we hope you enjoy our destination in our beautiful beaches.

By Lizeth Quiroz and Yemsi Sanabria